Rome Travel Guide: Urban Nomads

Rome Study Abroad (Studio all'estero) Instructor: Gabriele Zara

2024

The challenge was to develop a cohesive design system flexible enough to span both print and digital media. We used this to design a mobile application that incorporates visual and experiential elements by conducting user research to identify and understand target audiences and develop a distinct brand identity that resonates with a chosen audience. My duties were to develop a logo, visual elements, and design an app prototype. Inspired by the graffiti throughout Rome, Urban Nomads embodies a sense of adventure and playfulness with a bit of an edgy, urban kick to it. The star is an outline of our mascot, ‘Uno’, who guides you through Rome.

Prototype

Logo & Visual Elements Development: Laura Hayes